Great Story about Jacqui!

This article was published about Jacqui. Click Here: Great Story about Jacqui Tracey!

EMC & M&a's Day on the Green

After an Aussie BBQ and full bellies all round we hit the green for some bowling action. Branching into our aptly named teams, Kiss the jack, Rocknbowler, lucky strike and Cut the grass, we soon formed an allegiance within our teams and the competitive streak in all of us was slowly exposed. There were some "blockers"some "draw shots" and plenty "Dead bowls" but the action didn't stop there. As it got to sudden death Cut the grass took out the title and very humbly at that!.Kiss the Jack came in third with their team member Sara taking home the horses ass award!

The prize pot didn't stop there. Check out some of the award winners below.


Best Bowling Style awarded to the person with the most unique bowling style went to Betsy.

"Loch Ness Award" for whoever's ball is least likely to be found close to the white ball was awarded to Davina.

The Rookie Award for someone who has never played lawn bowls before but is actually good at it went to Sarah G

Spotlight On

Spotlight on is the exciting new feature of the M&a Blog. Each article will see us delve into the life, loves and all round wonderful minds of an M&a employee. What better person to kick off with than Glenn Whitehead M&a's newly appointed Creative Director, or as we affectionately know him GlenNNNNNNN. And while he has his finger firmly on the pulse and throughout his career has achieved feats most Creatives only dream of his greatest achievement is still his 8 week old son Sam. I sat down with Glenn and got into his mind (it's really crowded in there!!) Check out what we talked about.

"It's a Bird, It's a Plane, It's Glenn on a Cruzin' Cooler!"

How long Have you been at M&a?A little over 4 years

What is the work that you are most proud of? I think the Audit Bureau Re-brand was great. It was a strong simple concept executed well and it is standing the test of time well. Still fresh looking and looking like it will stay that way for years to come. That said I'll probably be most proud of the project I'll do next.

What are your Hobbies and interests? Surfing, Climbing, Travel, Architecture and design as a whole.

Describe an interesting Milestone in your life My first trip to Mexico with my now wife was a real eye-opener and hooked me on travelling. We covered everything from 5 star resorts to a 3 walled stick hut in the jungle surrounded by spiders the size of your fist!

Who is your favourite Photographer/artist/ actor or inspiration?David Downton, Fashion Illustrator for Vogue. In a handful of brushstrokes he can create the illusion of detail effortlessly. you can check out his work here http://www.daviddownton.com/

What are some challenges you face in your job?Switching off after hours and letting the brain "Punch-out" at the end of the day

What would you have been if you did not work in Marketing and Advertising?I would be doing something with architecture inside or outside

Any extra curricular activities?At the moment babysitting my 8 week old son

The M&ail Repoistory

As the year comes to an end and we wrap up another fabulous and successful year lets have a look at some highlights (and low lights) in Marketing and Advertising from 2011.

Take a look at this article on seven young companies that turned heads in 2011
http://www.openforum.com/articles/7-young-companies-that-turned-heads-in-2011?extlink=em-openf-SBdaily

This is a great article exploring the biggest Social Media Blunders of 2011.
http://adage.com/article/special-report-book-of-tens-2011/marketing-s-biggest-social-media-blunders-2011/231503/

And for all those avid Facebook uses (most of you) it might interest you to know the top 10 most discussed topics by Australias on Facebook for 2011....

Planking

Cyclone Yasi

Census

Death of Osama Bin Laden
Skillex

Victorian Floods

Daniel Morcombe

Charlie Sheen

Death of Amy Winehouse

Cadel evans

One for the Boys! It's pointless but fun! send it sky high! http://www.devastatingexplosions.com/

How's this for a new creative Idea?!It's a water powered alarm clock that works by converting the ions in water into clean energy power....Amazing! Check out their range http://www.bedol.com/

Mobile communication, The potential is limitless. This short video explores the potential power of the mobile phone and the opportunities for the future

And because we love Blogs here's an exciting and very interesting article on how not to ruin your Sales Pitch. Taken from a fellow blogger Josh Linkner, Check it out.. it might just save your pitch! http://www.fastcompany.com/1799088/5-disaster-moves-to-botch-your-pitch

Not just for Men!

We just couldn't resist sharing this little Gem that's come out of JWT london and shot by Rankin. Without giving too much away, Blokes if you don't want to touch yourself by the end of this Ad you're just not getting it!

http://adsoftheworld.com/media/tv/mcac_rhian_touches_herself

The M&ail Repository

Well you wouldn't believe some of the things we've stumbled across this week, from Disturbing Facebook statistics to giant shrines to "Matt" it's all in a days work for the team at M&a. From the inspiring to the disturbing it's a crazy old world out there and M&A are here to document it. Come on the journey into the wild and wonderful world that is Marketing and Advertising and see it through the eyes of M&a. Stay tuned for an interview and feature article on M&a's newly appointed Creative Director Glenn Whitehead.

Oh Now this is Disturbing!

A social media survey into the habits of Australians and their activity on Social Media has uncovered some disturbing results! Some Aussies (2.8% to be precise) would stop during an "intimate moment" to respond to a Facebook update or a tweet. It isn't surprising to note that 64% of them are men! 885 people aged between 18 through to 70 and beyond were survey and the results are startling! Other results include 3.2% have admitted to stopping and using Facebook in a "Place of worship". This really does make you stop and wonder how on earth did we cope without the modern day necessity that is Facebook!

For a full look at the disturbing statistics from this survey take a look at

http://mumbrella.com.au/index.php?s=aussies+stop+sex

Written by Sally Jordan-Watt information and article sourced from mumbrella

So you think you can Facebook?

Brands and Marketers even those of the top names such as google, Microsoft and Starbucks are struggling to derive value from their Facebook presence. According to a new study by Forrester Research the survey of over 500 United States and European marketing professionals found that most were failing to use Facebook to its full potential. This is apparently due to a lack of focus an understanding of Facebook, the resources available on it and its measurements.


One of the giant face's of Social Networking, Shona Mackin, who is chief engagement officer of the Facebook agency Socialface, agreed that brands' Facebook pages were often neglected.This emphasises that building a Facebook presence is a long-term process as explained by Shona Mackin

"It’s not about creating a great looking logo, or a running a one-off campaign - things that traditionally marketers have been excellent at. It’s about having a conversation, being social, and demonstrating that you’re a company worth doing business with."

And with saying this to all you employees who are secretly on Facebook during work time hours or even those who have convinced their co-workers/boss that it is for the benefit of the company, get off Facebook and do some proper work with statistics behind it that show that your a benefit to your place of work.

Written by Edward Quant with information and image sourced from Adnews

Custom Paper Toy Creations

If you love paper creations as much as i do check out these paper creations that i stumbled across. They are colourful creations from a Missouri based Artist, Matt Hawkins, who has been dabbling in paper creations since 2007. He is featured in this months Creative Review (UK issue) and you just can't help but love his work. Find the full article at http://creativereview.co.uk/cr-blog/2011/november/paper-toys-custom-paper-toys/ and if you really love what you see you can follow Matt at http://www.custompapertoys.com/

Coke It's everywhere

The share a coke campaign that sees peoples names being put on coke bottles has been a phenomenal success. Weather you love it or loath it Ogilvy is onto a good thing. There really is no escaping it. The latest addition is this giant billboard at Kings Cross. I couldn't help taking a Snap on my way home yesterday.

Bringing Social Media to your events

Boy did we find a little Gem in this article. There's no escaping social media these days so the best thing to do is embrace it. As explored earlier in the blog if used the right way social media can reap many benefits for your company and your clients. Have a look at how you can bring social media to your event through this article from Linkedin.

http://www.linkedin.com/newsactionBar=&articleID=945698079&ids=0Qdj8Od34Sd3AIej4PejkUdzgVb3ATc3wVdzkQeiMPdzcUdzAUd3AIcz8Rd38TdzgV&aag=true&freq=weekly&trk=eml-tod2-b-ttl-2&ut=1yAxYHzLa3pB01

We're getting Nostalgic

That's right, we're getting Nostalgic looking at our websites over the last 20 years. Take a look at our past websites and get inspired by the "Refreshing" A day in the life of a water bottle. You just can't help but love it!
http://www.mccorkell.com.au/old/

The Weekly M&ail

Each week our internal newsletter The M&ail Repository circulates through the office sharing innovative marketing news and exciting and inspirational snippets from the Advertising world, Below are a few of last weeks highlights:

Opinion: Social Media- oversold and overratedWe all know about the revolutionary opportunities presented by social media.
Depending on which guru you listen to - investing in Facebook, Twitter and the rest of the Social media suite is a "Game Changer", a "new approach to communication" or quite simply the "next generation" in marketing. Read the full article at http://www.bandt.com.au/news/opinion--social-media---oversold-and-overrated

Image and article taken from the bandt website

Deus - Online Emporium of Goodness Deus ex Machina is a step bigger than a brand; it's a culture. Deus didn't set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun - motorcycling, surfing, skateboarding, whatever - were marketed into fundamentalist factions. Find out more at http://aust.deuscustoms.com/site/homeAbout.cfm
image taken from Deus ex Machina website

Benetton Kisses Ad Goodbye

http://www.thesun.co.uk/sol/homepage/news/3941461/Benetton-kisses-ad-goodbye.html


Can Google Music unseat Apple's itunes, Spotify?
This one's for Scott, This article explores the new phenomena that is Google Music and how it stacks up to other similar applications on the Market.

http://www.washingtonpost.com/business/can-google-music-unseat-apples-itunes-spotify/2011/11/17/gIQAldXEVN_story.html

A little too close to home!!

http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/

What A Busy Bunch we've been!

Oh boy we've been a busy bunch! The folk here at M&a have been executing a variety of campaigns across an assortment of mediums over the past month check out what we've been up to:

TetraPak- Carton Cool Campaign, Vietnam
M&a were invited to participate in an exciting competitive pitch for this global packing brand for a brand building campaign in Vietnam. We can't reveal too much right now, as the process continues, but it's enough to say it's a very "cool" and "trendy" opportunity to expand into this rapidly developing powerhouse of South East Asia.

PAFtec
your ears may be filled with water but breathe easy old mates, M&a has just taken the lead on the new power respirator, that's going to fill your lungs with the "Evian" of filtered air! What's that you say? You're still breathing regular, every-day air? How embarrassing, that was so last week...

Motorola
M&a have launched a lead generation campaign in conjunction with Motorola and Docomo based around a national travelling Roadshow. In addition to the Lead Generation Campaign we have been engaged to create a post event sales kit to coincide with the campaign.

Lexus
We have completed our below the Line Campaign utilising marketing automation software resulting in over 7000 new leads!!

Frost & Sullivan Excellent Awards 2011
The frost and Sullivan Excellent Awards 2011 were held at the Sheraton on the Park on the 27th October . It was attended by over 90 individuals and was the fifth time M&a has collaborated with Frost and Sullivan to produce a night worth remembering! The Event saw the return of Andrew Everingham as MC and saw the presentation of 18 awards on the night. Some of the award winners included Telstra, Cisco Systems and Salesforce , to name a few! Overall it was a great night, with a happy audience who really enjoyed themselves. Another satisfied client!

HAPPY BIRTHDAY BOSS!

Happy Birthday Scott!

We love ya!

Which Bank?

Stunning. Stunning. Stunning.

Another fabulous event from the M&a team. Here is some feedback from our happy client. (Executive Manger of CBA)

GO TEAM SINGAPORE!

"Just a brief note to say thanks for the your support to deliver a quality event last night.

Response so far (internally & externally) has been (and I expect it to be so) very positive and the challenge will now be to figure out an even better event next time round…

Again appreciate you and Aaron’s insights and final touches that went a long way to staging a very good client event. Also please pass on my best to Celeste for excelling in her as Director of First Impressions."

Two Client's Feedback On Standard M&a Standards:

M&a Team

As you know, I’m not usually one for handing out gushing praise and my standards are very high, but as I reflect on EMC’s participation at vForum 2011, over the last couple of days, it fills me with immense pride to be part of this team.

The execution was calm, organised, incredibly well planned and nearly flawless with incredibly tightly integrated messaging. If that was the competition then we are definitely winning the marketing battle as we out thought the competition….so much so that we had several other sponsors coming over to our stand commenting on our presence (Presentation by Scott Drummonds, Stand Presence, Demo’s, Boat on Darling Harbour, Social Media, PR etc….) and the buzz that we have created at the event! Our stand was packed for 2 days and we created a real atmosphere.

An huge amount of Marketing Leads were completed which are now being qualified by the LDR team.

Congratulations team – reflect on a really great job. Please pass this onto anyone I might have missed in the M&a team.

Hi Nicole, Pat

I want to thank you for all your hard work and project management of our vForum event, it was a great event and we had a lot of impact at the show, we collected over 500 leads and over 1000 entry forms. The Promotional staff were fantastic and all the booth elements came together very well.

I would also like to make a special mention to Nicole, Pat I know you are away in Singapore and are across all the elements involved, however we were left in great hands I really feel that Nicole has done such a fantastic job to make sure that everything was delivered on time and to brief and deserves a special mention, I was really impressed with how Nicole has stepped up in her role, well done.

Once again thank you team.

YES.

CloudSec 2011 for Trend Micro in Singapore.

Check out this link to a radio ad and video trailer for the CloudSec 2011 Event M&a hosted for Trend Micro in Singapore. More to come!...

http://cloudsec.sg/audio_video.html

Event highlights include:

• Thought leadership and predictions on cloud security
• VIP summit programme and networking lunch
• Keynotes and panel discussion by global and regional security experts
• Top threats to cloud computing today
• Cloud Hacking Live! and multimedia presentations
• Best practices and guidelines for cloud security
• Cloud security education and certification
• Special tracks for customers, partners and technical professionals
• CloudSec Challenge to put your cloud to the test
• Lots of free gifts and prizes to be won

EMC microsite launch

A new month, a new microsite for EMC!

This co-branded page for EMC's BRS division is housed on ComputerWorld and holds a combination of content and editorial.

Features cool 'matrix'-style creative that we're sure will make an impact!

Welcome to M&a......

Welcome to M&a.....

SALLY......

The director of first impressions, Pru, gives Sally a standard M&a welcome. As M&a's newest member, Sally is the latest edition to the club that are; The Account Co-ordinators. Welcome to the team kid.

20 Years!

Great to celebrate with all my staff past and present! Great Night! Thank you Karen and all the M&a team! So here is to another great 20 years!

Come Fly with us, Let's Fly, Let's Fly Away.

Just a few weeks ago M&a were given the opportunity to re-fresh Trend Micro's visual identity across APAC. A challenging brief, with a tight deadline (when are they not!), we were asked to develop a suite of templates which would be sleek, have cross-cultural relevance, resonate with multiple audiences and reiterate Trend Micro's position as market leaders.

And, fresh off the press, here is the first example of how Singapore has taken our templates and tailored them to their needs.

A great example of M&a's ability roll out work across the region which works for our clients' needs, whether it's in Singapore, Sydney or Sapporo. Look out for more examples, as our guidelines filter out to every corner of the region!

The Boss wins the Concours d'Elegance

2011 848/1098/1198 Ducati Owners Club of NSW Concours d'Elegance winner is.......

Shine A Light.

M&a was the helmet-headlight for Mine Site Technologies involvement in AIMEX.

M&a dug right into their first exercise with their brand new (and happy) client, MINE SITE TECHNOLOGIES, at Mine Site's launch in the c Show at Sydney Showground Olympic Park this morning.

Held only once every four years, AIMEX is the event for mining industry buyers and specifiers from throughout the Asia-Pacific region to source new products, technologies and services from new and existing Australian and international suppliers. AIMEX also provides trade visitors with a valuable opportunity to obtain vital technical information and network with industry colleagues in an interactive business environment.

This event runs until this Friday 9^th September. Check out some pictures of the stand during the bump-in and opening of the show here:

M&a struck gold again! Well done to creative team and everyone involved in the project that led to a stunning stand!

This Thursday 8^th, we will be running the VIP session with premium selection of wines and cheeses on the stand. We will bring you more photos!

Aloha.

Those trying to keep up with M&a’s recent projects could be excused for having water in their ears as we are riding the waves harder than Taj Burrows these days. So; here is an update just for you:

Coca Cola (Glaceau Vitamin Water)

M&a Launched a new sub brand for the world’s largest soft drink manufacturer, with ‘through the line’ creative executions and activations to some two million people; island wide.

Google Enterprise

M&a also rolled out the first ever road show for Google. The Google road show toured across six cities and four countries; Australia, Singapore, Hong Kong and India, in APAC with over 2000 attendees. The road show exceeded expectations by some 137%.

Lexus

M&a have been operating as the Lexus customer call centre and fulfilment house: providing a superior level of customer service to their owners for over a year now. Lexus have been so impressed by M&a’s delivery that they have recently engaged M&a to deliver their below the line marketing. M&a are utilising a sophisticated marketing automation tool which allows for personalised engagement of prospects to nurture them through the sales cycle.

Experian

M&a were engaged to deliver the inaugural Australasian Retail Credit Risk Conference in Australia. M&a were chartered with delivering an event that paid for itself by securing 150 paid delegates. M&a exceeded expectations with 192 registered delegates which allowed the profits to be donated to charity.

Mac Bank

One of Australia’s largest banks got a national through the line campaign treatment for its annual online trading competition. Attracting over 4500 competitors, and new business leads.

Sophos

M&a were engaged to roll out a series of lead generation campaigns for Sophos Endpoint Security & Data Protection Solution. M&a covered the entire campaign from; conceptualization to; creative implementation including; database acquisition and leads prospecting. The campaign spanned across alaysia, Indonesia and India, achieving successfully response.

Telstra International Group

M&a produced a one minute TVC, for a Global telecommunications provider. The commercial was viewed by an audience of over 120,000 captive members.

UPS

M&a were engaged in UPS Intra Asia campaign. The objective of this campaign was to increase the number of package deliveries from their existing SME customer base. A postcard DM with scenic locations of key target countries was developed. The DM was mailed out to 6000 recipients across Asia and UPS received 12.4% increase in sales volume from this campaign.

Movin' On Up!

M&a have officially moved offices. Our new location, Level 4 (that’s right people- the whole level) 231 Miller Street is simply AMAZING. Complete with; sliding glass doors (Sci-fi), flat screen TV’s (corporate), red egg chairs (hectic) and (my personal favorite) stainless steel see-through fridges,

M&a has gone Mission Impossible style. You may even catch a glimpse of a Tom Cruise look alike as you follow the red carpet through to Scott’s office or the Boardroom. Watch this space for pictures of the padded wall where we keep Pru at reception.

Come and visit.

It's Amazing What You Find When You Move!

Here is a Blast from the Past! Thanks to the then Prime Minister the Hon. John Howard!

Get ready to laugh!

M&a has "Gone Google"

With the impending move to our new office in July we are also moving our office into the clouds! Taking the first step we have install Google Apps across our company allowing all of our staff to collaborate better and access the information they need anywhere at anytime. Stay tuned for other exciting developments from M&a.................

It's a worry hey? Where are her parents?

When your new staff turn up to work and their shoes just don't match! Socks we accept! Colours we accept! But, Shoes are just unacceptable! Was she drinking heavily last night or does she have eye problems?

See...............

New Staff Member

Mathew lit up the office throughout his stay and took to all his tasks with enthusiasm and efficiency. He is a welcomed addition to the M&a family!