After a very long and tumultuous year, it appears that Santa has resorted to slightly unusual tactics this festive season. Whilst it
was common knowledge that his business was up for pitch, it seemed rather an odd task for any agency to undertake. Now in a very
unexpected move, he has made his choice of agency very clear by tagging M&a’s website and making a statement for all to see.
Click here to see his handiwork: www.mccorkell.com.au
Due to this new business activity we will only be shut during Santa’s busy period of the 19th December 2008 to the 5th January 2009.
From all the crew at M&a we would like to wish you a very safe festive season and we look forward to working with you next year.
Wednesday, December 10, 2008
Thursday, November 20, 2008
Hit by the Truth.
M&a have launched a new national advertising campaign for the Audit Bureau of Circulations (ABC) and the Circulation Audit Board (CAB), to tie in with the release of their new online data portal - www.auditbureau.org.au
The ABC print and online campaign features the proposition “You never know when the truth will hit you”, with Harold Mitchell, Executive Chairman, Mitchell Communication Group, and Belinda Rowe, Chief Executive, ZenithOptimedia providing their services as talent for the photo shoot. The CAB focuses on the proposition of “Looking for numbers you can trust?” for the ‘Scales’ and ‘Combi’ executions.
Look out for these ads in various National, Metro and Community Newspapers, and other Magazine Publications.
The ABC print and online campaign features the proposition “You never know when the truth will hit you”, with Harold Mitchell, Executive Chairman, Mitchell Communication Group, and Belinda Rowe, Chief Executive, ZenithOptimedia providing their services as talent for the photo shoot. The CAB focuses on the proposition of “Looking for numbers you can trust?” for the ‘Scales’ and ‘Combi’ executions.
Look out for these ads in various National, Metro and Community Newspapers, and other Magazine Publications.
Taking Care of Lorenzo
iSOFT engaged M&a to produce its eagerly anticipated Lorenzo launch – an IT product which seeks to revolutionise the infrastructure of the Healthcare industry globally.
With a goal of attracting 30 key delegates from across the entire healthcare sector, as well as relevant media bodies, M&a implemented an integrated communications strategy. This proved extremely successfully with M&a attracting 120 people – 400 % above their target!
When embarking upon venue selection M&a sort to mirror the client’s current business objectives as iSOFT are currently undergoing a rebranding process. Which this in mind, M&a selected The Sydney Theatre at Walsh Bay. The traditional redbrick façade colliding with an injection of postmodern architecture encapsulated the integration of old and new perfectly. The unique Richard Wherrett Studio on the ground floor was utilised for the official content delivery, complete with a live webcast, an integrated media component and a recording facility. Creative audio visual and lighting was used by M&a to ensure the event differentiated itself from other launches, and remained consistent with the Lorenzo branding. After the briefing session, the upper-deck enabled the buffet luncheon and networking opportunity to unfold in a casual, yet controlled environment. The Ruth Cracknell Room located on the same level enabled delegates to interact with key presenters and iSOFT staff on a one-to-one basis.
Congratulations to the M&a team for yet another memorable event!
With a goal of attracting 30 key delegates from across the entire healthcare sector, as well as relevant media bodies, M&a implemented an integrated communications strategy. This proved extremely successfully with M&a attracting 120 people – 400 % above their target!
When embarking upon venue selection M&a sort to mirror the client’s current business objectives as iSOFT are currently undergoing a rebranding process. Which this in mind, M&a selected The Sydney Theatre at Walsh Bay. The traditional redbrick façade colliding with an injection of postmodern architecture encapsulated the integration of old and new perfectly. The unique Richard Wherrett Studio on the ground floor was utilised for the official content delivery, complete with a live webcast, an integrated media component and a recording facility. Creative audio visual and lighting was used by M&a to ensure the event differentiated itself from other launches, and remained consistent with the Lorenzo branding. After the briefing session, the upper-deck enabled the buffet luncheon and networking opportunity to unfold in a casual, yet controlled environment. The Ruth Cracknell Room located on the same level enabled delegates to interact with key presenters and iSOFT staff on a one-to-one basis.
Congratulations to the M&a team for yet another memorable event!
Wednesday, October 22, 2008
Winning the Game in Wine Country
Facilitated by M&a, the highly successful Autodesk summit, themed ‘Winning The Game’, was recently held at Cypress Lakes Resort in Hunter Valley wine country. Opening night began with a bang: a fantastic fireworks display over the lake.
The rest of the night was all about V8 Racing, with M&a sourcing V8 pod cars for delegates to race before dinner. At mealtime, we’d arranged for the legendary Craig Lowndes to share some fantastic stories about his time on the track.
In the morning, the summit got into full swing, with the delegates sharing plenty of valuable insights, knowledge and advice. That night, ‘Winning The Game’ theme continued with a wine tasting tour of the multi-awarded Hope Estate Winery, after which the delegates were led to the Great Hall. Upon entering the Hall, they were stunned by the spectacular decor designed by M&a, who put on a decadent Awards Dinner for delegates to relax and unwind –capped off with a lively band and dancing. The dinner was attended by the Global Chairman, with the Guest of Honour enjoying herself thoroughly.
The final day of the summit provided a host of technical and business breakout sessions. Halfway, delegates were treated to a rugby-themed lunch, complete with a humorous speech by Wallabies great Peter FitzSimons. The room was themed Green & Gold, with one lucky delegate winning a framed Wallabies jersey signed by Stirling Mortlock.
The day drew to a close with the final Plenary Session, where the Managing Director of AutoDesk expressed his special thanks to M&a for a brilliantly run and utterly memorable summit.
The rest of the night was all about V8 Racing, with M&a sourcing V8 pod cars for delegates to race before dinner. At mealtime, we’d arranged for the legendary Craig Lowndes to share some fantastic stories about his time on the track.
In the morning, the summit got into full swing, with the delegates sharing plenty of valuable insights, knowledge and advice. That night, ‘Winning The Game’ theme continued with a wine tasting tour of the multi-awarded Hope Estate Winery, after which the delegates were led to the Great Hall. Upon entering the Hall, they were stunned by the spectacular decor designed by M&a, who put on a decadent Awards Dinner for delegates to relax and unwind –capped off with a lively band and dancing. The dinner was attended by the Global Chairman, with the Guest of Honour enjoying herself thoroughly.
The final day of the summit provided a host of technical and business breakout sessions. Halfway, delegates were treated to a rugby-themed lunch, complete with a humorous speech by Wallabies great Peter FitzSimons. The room was themed Green & Gold, with one lucky delegate winning a framed Wallabies jersey signed by Stirling Mortlock.
The day drew to a close with the final Plenary Session, where the Managing Director of AutoDesk expressed his special thanks to M&a for a brilliantly run and utterly memorable summit.
Tuesday, October 21, 2008
Surviving the Races
After the last great campaign we created together, Sumeria asked M&a to help them create an exclusive event for 30 VIP’s during the Grand Prix in Singapore.
To get the attendee’s excited M&a designed a punchy email invitation that informed the VIP’s of the plans for the day. Following this up, M&a designed a DM piece dubbed the ‘Survival Pack’. This custom box featured everything you would need to survive a day at the races, including Red Bull, Panadol, Ear Plugs and Sunscreen, as well as their ticket and a map of the track.
The results were fantastic and the day was a great success. Well done to the Singapore team for getting this one over the finish line!
To get the attendee’s excited M&a designed a punchy email invitation that informed the VIP’s of the plans for the day. Following this up, M&a designed a DM piece dubbed the ‘Survival Pack’. This custom box featured everything you would need to survive a day at the races, including Red Bull, Panadol, Ear Plugs and Sunscreen, as well as their ticket and a map of the track.
The results were fantastic and the day was a great success. Well done to the Singapore team for getting this one over the finish line!
Tuesday, October 14, 2008
Guess Who’s Back?
Looking tanned and well rested, Scott has got his feet back under the desk in the Sydney office. By all accounts (and a few tall stories about winning a longest drive competition) the whole family had a great trip in the land over the sea. From all the crew at M&a, welcome back!
Thursday, October 9, 2008
Up In The Clouds
M&a and salesforce.com recently held two very successful City Tour events in both Sydney (Hilton Hotel) and Melbourne (Langham Hotel).
Focused on the concept of “Cloud Computing” both events utilised a similar format, which consisted of a plenary session followed by breakouts appropriate for customers, prospects or technical users and concluded with networking and cocktails.
M&a cranked the creative engine and delivered innovative ideas like the use of a fairy floss machine, an interactive foyer space, a VIP area and an impressive stage backdrop (featuring moving clouds). This helped M&a create one of the highest rating salesforce.com events yet!
Well done to the whole team – everyone worked together to take the event to a whole new level.
Focused on the concept of “Cloud Computing” both events utilised a similar format, which consisted of a plenary session followed by breakouts appropriate for customers, prospects or technical users and concluded with networking and cocktails.
M&a cranked the creative engine and delivered innovative ideas like the use of a fairy floss machine, an interactive foyer space, a VIP area and an impressive stage backdrop (featuring moving clouds). This helped M&a create one of the highest rating salesforce.com events yet!
Well done to the whole team – everyone worked together to take the event to a whole new level.
Tuesday, October 7, 2008
M&a Love the Audit Bureaux of Australia
M&a are proud to announce their latest client - the Audit Bureau of Circulations (ABC) and the Circulation Audit Board (CAB).
Representing over 75 years of media auditing history, these organisations provide credible and unbiased data for the leading publishers, publications, media buyers and advertisers of Australia and New Zealand.
From an initial consolidation of the brand, including new logos, company identity and positioning, M&a have begun work on a new website with comprehensive online functionality. Keep an eye on this space for new work as it happens.
Representing over 75 years of media auditing history, these organisations provide credible and unbiased data for the leading publishers, publications, media buyers and advertisers of Australia and New Zealand.
From an initial consolidation of the brand, including new logos, company identity and positioning, M&a have begun work on a new website with comprehensive online functionality. Keep an eye on this space for new work as it happens.
Monday, September 22, 2008
From Insight to Performance
On Thursday 14th August, M&a organised what is being called the IT&T event of the year, the SAS Forum Australia and New Zealand 2008. This all day event held at the Hilton Hotel in Sydney combined the full range of in-house capabilities of our agency, and drew crowds well in excess of the client’s expectations.
Involving months of strategic communication planning and preparation, M&a crafted a range of targeted Direct Mail and Advertising pieces, integrated with our Contact Centre and Event Management capabilities to drive registration. From there we provided a range of services on the day itself, from onsite event management, to the design and production of all signage, collateral, and stage & booth designs.
The day was deemed a huge success, with the M&a staff handling the unexpected influx of early delegates and the co-ordination of all breakout sessions and presentations over four levels of the hotel.
Congratulations to everyone from M&a involved in this campaign! By the smiles on the faces of delegates at the cocktail party at the end of the day, this will be an event to remember.
Involving months of strategic communication planning and preparation, M&a crafted a range of targeted Direct Mail and Advertising pieces, integrated with our Contact Centre and Event Management capabilities to drive registration. From there we provided a range of services on the day itself, from onsite event management, to the design and production of all signage, collateral, and stage & booth designs.
The day was deemed a huge success, with the M&a staff handling the unexpected influx of early delegates and the co-ordination of all breakout sessions and presentations over four levels of the hotel.
Congratulations to everyone from M&a involved in this campaign! By the smiles on the faces of delegates at the cocktail party at the end of the day, this will be an event to remember.
Friday, September 12, 2008
The Month That Was
August went past in a blur. It was a huge month for all here at M&a. We put on one of our biggest events of the year, completed a re-branding project, delivered a stack of Direct Mail campaigns and did some great Lead generation work. Well done to the whole M&a crew for seamlessly delivering across all these projects. We will post details of all these campaigns in the next few days.
Tuesday, July 29, 2008
Out with the old and in with the new.
M&a Singapore recently helped Akamia Financial Markets (AFM) with a comprehensive re-branding campaign. Due to a management buyout AFM wanted to move away from their old brand completely, and they wanted to do it quickly ... very quickly. Within 2 weeks the team up in Singapore had completed the re-branding (from naming to brand design to an an official launch party) and Sumeria Search was launched. Congratulations to Toby and the whole Singapore office for this amazing effort.
Tuesday, July 22, 2008
AHG Wins Big at Rosehill - Pics
A couple snaps from the recent AHG event - another great event, well done to all the crew.
Monday, July 21, 2008
Yodeling with Yahoo!
Yahoo! Search Marketing and M&a demonstrated the power of a great stand at Cebit this year. Through some very unique and original ideas both the stand and marketing strategy worked together to deliver exceptional results. Well done to the whole crew - everyone is still singing your praises.
AHG Wins Big at Rosehill
Friday nights event for AHG (McGrath Lander) at Rosehill Racecourse was a massive success. Well done to the team for all the hard work and in particular Alex, Maz, Sarah and Jacquie for all the long hours. The client loved it, the attendees loved it and most importantly the results we fantastic. Stay tuned for pics over the next few days.
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