Jack's School Project

It is that time of year when Year 10 students put in thier end of year work and Jack McCorkell is no different! For his Year 10 film project Jack wrote, presented, filmed, edited, directed and produced (Proud Dad!) with a couple of fellow students an insightful small documentary about the Homeless. So if you have a moment and want to see some really surprising statistics go on "Make a Change"!

M&a Touches Wacom

In May this year Wacom signed the dotted tablet to retain the creative marketing services & expertise of M&a. Seeking accelerated growth, M&a has helped Wacom expand as a consumer brand successfully supporting the launch of 2 new exciting products, Intuos 4 and the 2nd Generation Bamboo.


M&a have just completed the launch of the Wacom Bamboo series of Tablets. The Wacom Bamboo not only has Pen capability but, now it incorporates Touch! Give the user a more direct and intimate experience with there work at hand!


Gadget Guy - Click Here to view the Video Demonstration


For the launch of the 2nd Generation Bamboo M&a aligned Wacom together with the Gadget Guy brand image. This alignment included Peter Blasina Officeworks appearances, Wacom competition and forum, production of 2 videos for sales kiosks and web, online promotions and digital elements.

Gartner Selects SoftBook

Gartner – The World’s Leading IT research and advisory company selects SoftBook Professional!

Visit www.SoftBook.com.au and click on the example to see Gartner Symposium Document.

The next evolution in information display technology is here!

Looking for a dynamic, innovative and more effective way to showcase a presentation or publication?

Look no further than SoftBook Pro: the evolutionary software designed to help marketers increase their audience engagement and experience.

SoftBook Pro combines Video, Flash, Audio and Interactivity to create an unforgettable online experience. Be it newsletters, brochures, catalogues, presentations, corporate documents, annual reports or even technical manuals – any document is enhanced and evolved into a seamless reader experience, built to impress.

The impression you’ll make will outshine and outlast traditional paper-based methods. From existing documents to fresh creations, SoftBook Pro has the flexibility and ingenuity to deliver the strongest possible message to your audience.

Simple and intuitive, SoftBook Pro needs no software downloads and loads quickly on all operating systems to produce a superb digital image quality. Using unique technology and an understanding of your business model, this next-generation software will help you move your audience beyond the cumbersome print experience, and above the average clumsy web interaction.

No hype, no gimmicks – just a clear focus on connecting your brand or company with your audience.

All delivered through a complete, fully-hosted, turnkey digital media platform that empowers you to engage and communicate and with readers, subscribers or advertisers alike.

Long Weekend Shoe Wars!

The Long Weekend has been and gone but, the competition to have the best shoe purchases rages on! The winner this wet weekend was Jenny with her Suede and Leather follow me homes. From the front or from the side they present well from every angle.

The story is....."Went to buy beige, suede, cool and comfortable. Looks like the boyfriend won’t be getting his new cushions for his apartment just yet!! Couldn’t resist these sexy stilettos…they were an absolute steal at 50% off at Myer (one size too big but, who cares?)"

According to Greg they look like they are “built for speed.” We’ll have to see about that… but for the moment they’re sitting pretty at the reception desk.

SoftBook is Up and Online!

Today we have loaded www.SoftBook.com.au so that you can view quickly the benefits of using SoftBook Professional. The Example on this page is the Gartner Symposium Invitation/Agenda. Ask for a demonstration today and see what a SoftBook can do for your company!

Greg Bray becomes an Aussie Oi Oi Oi!

Welcome to the newest Australian! Greg (Our Creative Director) has taken the oath and become a passport carrying Wallaby Supporter! Congratulations to Greg in joining not only a great Country but, being fully committed to supporting the Wallabies from today onwards! To show our support we redecorated his office while Greg was out getting his permanent residence! We are all still laughing!

Mary Kay Visits Us!

Mary Kay last month produced a number of pull up banners for point of sale displays, shows and events. We don't see a lot of cosmetic companies at M&a so we rushed them through the Photographic Studio in the office for a couple of quick shots so we can post them here!

SoftBook - Great New Logo has arrived

New New New everywhere - New Logo, New Product, New Service, New Clients! Call us now to find out how a SoftBook will improve your communications.

M&a Launch a New Service Offering

“Not satisfied with offering a mere 26 services from under one roof, M&a is delighted to announce the launch of our Unified Media platform.” M&a softBook!

Click on our new softBook below – we are designing and developing these for all kinds of clients and reasons! From Newsletters to sales presenters to corporate brochures, Magazines and catalogues. This is the easy way to get someone to view your documents online alleviating the high cost of printing.

Scott McCorkell - Managing Director of M&a commented......

Unified Media we hear you say? It’s the future of marketing and communications – just ask Google!

Our softBook service is capable of converging print, video, voice and data together in a single, simple and powerful solution. At it's most basic, it offers a visually appealing representation of print documentation that can be accessed online, which can reduce your reliance on paper or help broaden the reach of your print materials into online environments.

At its most sophisticated this simple Corporate Brochure execution could be transformed into carrying TVC’s, voice over, podcasts, flash animation and just about any form of media you can imagine from text to video.

Corporate brochures, annual reports, product brochures, newsletters and even the driest of manuals can be made more engaging, be better absorbed, retained, recalled and responded to when text is supported with video and images. Your response mechanisms can be incorporated directly into the end result and SEO is woven into the very fabric of each piece produced, where needed.

The M&a softBook service offers all the power of a flashy website at a fraction of the cost.

Call us today to find out how on +61 2 9957 3666 (Sydney) or +65 6323 0287 (Singapore)and ask to see the wide variety of examples of different ways the softBook can work for you!

Click here to view the M&a eBrochure

Click here to view the eBrochure M&a produced for Gartner Symposium 2009

Harrison McCorkell beats Dad in Marketing Stakes.

Harrison McCorkell and the Mosman under 6's Spain Red, on Sunrise this morning after completing a great season where majority of matches were won. Harrison takes on his father at his own game, with him and his team mates all getting a mention on Sunrise to lift their Spirits and Public Relations.

For either Soccer or Marketing assistance, please contact Harrison's Dad to be connected to Harrison's direct line for the latest on the field action!



A Big thank you to James Warbuton for being the best Soccer Team Manager of these up and coming stars!

Job opportunity at M&a

M&a are looking for an outgoing and driven sales focused person to join our dynamic team.

The ideal candidate will have at least five years experience in a sales role within a marketing and advertising environment.

It is an exciting role with exceptional potential for growth and development.

For further information please contact Karen Powell on 02 99573666 or apply now to kspowell@mccorkell.com.au

Only having four weeks to prepare for Alcatel Lucent APAC Connect Cambodia 2009 was like stepping on the gas to whiz through traffic and reaching the destination in record time.



M&a Singapore came up with the idea of holding a community based event in Cambodia for Alcatel-Lucent’s Leadership Conference & CSR Activity for 2009.

The highlight of the event was hands down the house building day. Under the guidance of Tabitha; a non-profit organisation operating in Cambodia, the Alcatel Lucent group hammered non-stop for the 8 hours to complete 50 houses in a rural village of Phnom Penh.

Click here to read the full story

Shoe of the Month- July

M&a knows we're only 3 days into July but we have decided to post July's shoe of the month prematurely..

M&a's resident American Tara wore these American flag converses in preparation for July 4th tomorrow. Happy Independance Day Tara!

Shoe of the Month - June

M&a's Senior Account Manager Karen Powell thought these shoes would definitely make it onto the M&a blog and she was right.

M&a couldn't resist this outrageous pair...




Upon further research M&a has found that this brand tends to produce some wacky stuff... take a look at http://www.melissaaustralia.com.au/shop/heels

Pinnacle Event For SYBASE

The M&a events team finished April on a high note after successfully producing the 2009 Sybase Summit.

The pinnacle for M&a was the number of registrations and attendees. M&a exceeded the target for delegate registrations by delivering 265 registrations. Jacqui Tracey; M&a Head of Events, considers this result extraordinary saying “not only did we set big goals for our client, we over delivered on those goals”.

Jacqui attests the success to M&a and Sybase committing to a comprehensive communications plan. The focal topic “Beat the market, grow your business in 2009” was successfully transcended across all mediums.

A highlight of the event was speaker Irfan Khan, Sybase Chief Technology Officer, who gave an informative overview of the future of Sybase and it's vision for the 'Unwired Enterprise'. Dr Chris Caton, Chief Economist BT Financial Group, gave a somewhat humorous and poignant take on the current economic climate.

The first inaugural event was deemed a huge success, and a most enjoyable event was had by all!

Business Grows for SYBASE

The M&a events team finished April on a high note after successfully producing the 2009 Sybase Summit. M&a executed the one day conference for Sybase customers & partners at The Four Points in Sydney.

The pinnacle for M&a was the number of registrations and attendees. We exceeded the target for delegate registrations by delivering 265 registrations and 226 attendees. Jacqui Tracey; M&a Head of Events, considers this result extraordinary saying “not only did we set big goals for our client, we over delivered on those goals”.

Jacqui attests the success to M&a and Sybase committing to a comprehensive communications plan. The focal topic “Beat the Market, Grow Your Business in 2009” was successfully transcended across all mediums.

A highlight of the event was speaker Irfan Khan, Sybase Chief Technology Officer, who gave an informative overview of the future of Sybase and it's vision for the 'Unwired Enterprise'. Dr Chris Caton, Chief Economist BT Financial Group, gave a somewhat humorous and poignant take on the current economic climate.

The event concluded with a bubbling cocktail party with entertainment from The Radio City Cats. The inaugural event was deemed a huge success, and a most enjoyable event was had by all!

M&a and Alcatel Lucent go to Cambodia

M&a Singapore's lastest event for Alcatel Lucent had 149 management delegates building houses in a rural village in Phnom Penh, Cambodia.

Here are some photos of the event and there are more to come!

Congratulations to M&a Singapore for a great event!

Shoe of the Month - May

When these bad boys walked into the office on Friday M&a had a light bulb moment... the M&a blog should have a shoe of the month.

M&a will be photographing all the spectacular shoes that step into our office so if you have a pair that stand out - walk in and show them off!

Scott McCorkell's Friday footwear is the undisputed winner for May 2009...

Wahooo for Wacom

M&a is thrilled to announce that the management at Wacom have decided to sign on the dotted tablet to retain the creative marketing services & expertise of M&a. Wacom made the announcement after lengthy strategic discussions with M&a and a series of successful projects.

Wacom, the brand synonymous with revolutionary pen and tablet technology is seeking accelerated growth over the coming 12 months as it continues to expand as a consumer brand. M&a will seek to highlight the creative foresight that defines Wacom’s products throughout product launches in the coming year.

This announcement is hot on the heels of M&a producing the media launch of Wacom’s latest release; the Intuos4 tablet series. M&a chose the InterContinental’s Etch Restaurant to host Sydney’s creative media for an elegant event. The afternoon was a great success with the focal points of creativity and artistry coming to life as Chef Justin North’s tantalized guests with his signature Amuse Bouche selection. North proved to be a master at using creative cuisine to showcase the truly innovative Intuos4 product range.

Phil Simmonds, M&a Business Development, is looking forward to new product launches for Wacom in the years to come, saying “M&a loves Wacom’s products; now it’s time to engage consumers so that they too can benefit from the Wacom experience”.

State of Play with M&a!

M&a are a cheerful bunch today after a lovely night at the movies with our clients and friends. Last night, M&a treated guests to a night at the cinema for a special pre release of State of Play.

Leading up to the event we had more registrations than expected and on the night an impressive number filed into George St Greater Union. A turnout of 180 guests proved that few can resist the ultimate combo… an hour of drinks chased down by popcorn, a choc top and an exclusive pre screening.

In the cinema, Russell Crowe and Scott McCorkell battled it out for the limelight. As the night drew to an end it was obvious that neither of them were a match for the wild card entry; the choc tops. The decision was unanimous amongst the sweet tooth’s and pop corn lovers; the snacks topped off a great movie.

A lucky threesome walked away with more than a full tummy and a dose of Ben Affleck. M&a threw in a lucky door prize with the luckiest of the three scoring a trip for two to Cypress Lakes and a day on the golf course.

A big thank you from M&a to all our guests and we are looking forward to the next M&a big night out.

itX marks the spot

After a series of competitive pitches over the past few months, M&a is proud to announce winning the creative services for itX and their channel partners in 2009. itX is considered Australia’s leading value-add distributor of IT software and hardware with some of its key clients including giants such as Sun Microsystems, Apple and Trend Micro to name a few.

Scott McCorkell, Managing Director M&a, was delighted with the win saying “it’s a great honor to be working with such a recognised industry leader”. This is highlighted through the recent awards itX has won -Citrix APAC distributor of the Year, ARN - Winner of Software Distributor of the Year , CRN - Winner of Security Distributor of the Year.

The collaboration is already well under way with several campaigns earmarked for release in early February. Paul Sadler, Marketing Manager itX, said “We need to maintain our position as market leader, and that means using a creative agency who understands our business as well as the many other tiers of business that operate within the IT industry. M&a are at the top of their game and have readily embraced our objective so we’re looking forward to this new relationship.”

The one that got away...

Welcome back to Scott and Andrew who have just returned from a few days of fly fishing up in the Tasmanian wilderness. Many a story about a huge fish hooked and then lost has already been shared, but strangely there are not too many believers. The McCorkell fishing team had a great time though so we look forward to more stories over the next few weeks.