McCorkell & Associates Little Picks

I've found a couple of interesting little media gems to share with you all this week, keep your eye's peeled cause there's plenty more to come!

An interesting article from our archives on how to please the boss http://www.imediaconnection.com/content/30497.asp

I found this little Gem on Marketingzen.com.. oh how times have changed!

McCorkell & Associates Weekly M&ail

Happy Chinese New Year

With the impending celebration of Chinese New Year almost upon us we couldn't help but share this delightful little video of one of our own. It's Matt Woo our very own Junior Creative bringing in the new year with some Dragon dancing. Check it out!
http://www.youtube.com/watch?v=DPrUo-tx2Us&feature=context&context=C381b589UDOEgsToPDskLB1HcIHnd-ZHNuggPZ-o0E

A very interesting opinion piece about domain names can be found in B&T what do you think about a brand owning it's domain name? http://www.bandt.com.au/news/opinion--should-your-brand-own-its-own-domain---2

Xobni (yes it spells 'inbox' backwards) for outlook is a software application that allows for fast search and people based navigation in your inbox. The Wall street Journal has reviewed Xobin and you can check out the article here: http://allthingsd.com/20080730/xobni-can-make-good-old-email-even-more-useful/?mod=ATD_search

Client interviews with other Clients in the Story - Great McC....Stories!

http://www.bandt.com.au/news/challenges-in-2012--nick-leeder-md-google-austra

Great Story about Jacqui!

This article was published about Jacqui. Click Here: Great Story about Jacqui Tracey!

EMC & M&a's Day on the Green

After an Aussie BBQ and full bellies all round we hit the green for some bowling action. Branching into our aptly named teams, Kiss the jack, Rocknbowler, lucky strike and Cut the grass, we soon formed an allegiance within our teams and the competitive streak in all of us was slowly exposed. There were some "blockers"some "draw shots" and plenty "Dead bowls" but the action didn't stop there. As it got to sudden death Cut the grass took out the title and very humbly at that!.Kiss the Jack came in third with their team member Sara taking home the horses ass award!

The prize pot didn't stop there. Check out some of the award winners below.


Best Bowling Style awarded to the person with the most unique bowling style went to Betsy.

"Loch Ness Award" for whoever's ball is least likely to be found close to the white ball was awarded to Davina.

The Rookie Award for someone who has never played lawn bowls before but is actually good at it went to Sarah G

Spotlight On

Spotlight on is the exciting new feature of the M&a Blog. Each article will see us delve into the life, loves and all round wonderful minds of an M&a employee. What better person to kick off with than Glenn Whitehead M&a's newly appointed Creative Director, or as we affectionately know him GlenNNNNNNN. And while he has his finger firmly on the pulse and throughout his career has achieved feats most Creatives only dream of his greatest achievement is still his 8 week old son Sam. I sat down with Glenn and got into his mind (it's really crowded in there!!) Check out what we talked about.

"It's a Bird, It's a Plane, It's Glenn on a Cruzin' Cooler!"

How long Have you been at M&a?A little over 4 years

What is the work that you are most proud of? I think the Audit Bureau Re-brand was great. It was a strong simple concept executed well and it is standing the test of time well. Still fresh looking and looking like it will stay that way for years to come. That said I'll probably be most proud of the project I'll do next.

What are your Hobbies and interests? Surfing, Climbing, Travel, Architecture and design as a whole.

Describe an interesting Milestone in your life My first trip to Mexico with my now wife was a real eye-opener and hooked me on travelling. We covered everything from 5 star resorts to a 3 walled stick hut in the jungle surrounded by spiders the size of your fist!

Who is your favourite Photographer/artist/ actor or inspiration?David Downton, Fashion Illustrator for Vogue. In a handful of brushstrokes he can create the illusion of detail effortlessly. you can check out his work here http://www.daviddownton.com/

What are some challenges you face in your job?Switching off after hours and letting the brain "Punch-out" at the end of the day

What would you have been if you did not work in Marketing and Advertising?I would be doing something with architecture inside or outside

Any extra curricular activities?At the moment babysitting my 8 week old son

The M&ail Repoistory

As the year comes to an end and we wrap up another fabulous and successful year lets have a look at some highlights (and low lights) in Marketing and Advertising from 2011.

Take a look at this article on seven young companies that turned heads in 2011
http://www.openforum.com/articles/7-young-companies-that-turned-heads-in-2011?extlink=em-openf-SBdaily

This is a great article exploring the biggest Social Media Blunders of 2011.
http://adage.com/article/special-report-book-of-tens-2011/marketing-s-biggest-social-media-blunders-2011/231503/

And for all those avid Facebook uses (most of you) it might interest you to know the top 10 most discussed topics by Australias on Facebook for 2011....

Planking

Cyclone Yasi

Census

Death of Osama Bin Laden
Skillex

Victorian Floods

Daniel Morcombe

Charlie Sheen

Death of Amy Winehouse

Cadel evans

One for the Boys! It's pointless but fun! send it sky high! http://www.devastatingexplosions.com/

How's this for a new creative Idea?!It's a water powered alarm clock that works by converting the ions in water into clean energy power....Amazing! Check out their range http://www.bedol.com/

Mobile communication, The potential is limitless. This short video explores the potential power of the mobile phone and the opportunities for the future

And because we love Blogs here's an exciting and very interesting article on how not to ruin your Sales Pitch. Taken from a fellow blogger Josh Linkner, Check it out.. it might just save your pitch! http://www.fastcompany.com/1799088/5-disaster-moves-to-botch-your-pitch