We're getting Nostalgic

That's right, we're getting Nostalgic looking at our websites over the last 20 years. Take a look at our past websites and get inspired by the "Refreshing" A day in the life of a water bottle. You just can't help but love it!
http://www.mccorkell.com.au/old/

The Weekly M&ail

Each week our internal newsletter The M&ail Repository circulates through the office sharing innovative marketing news and exciting and inspirational snippets from the Advertising world, Below are a few of last weeks highlights:

Opinion: Social Media- oversold and overratedWe all know about the revolutionary opportunities presented by social media.
Depending on which guru you listen to - investing in Facebook, Twitter and the rest of the Social media suite is a "Game Changer", a "new approach to communication" or quite simply the "next generation" in marketing. Read the full article at http://www.bandt.com.au/news/opinion--social-media---oversold-and-overrated

Image and article taken from the bandt website

Deus - Online Emporium of Goodness Deus ex Machina is a step bigger than a brand; it's a culture. Deus didn't set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun - motorcycling, surfing, skateboarding, whatever - were marketed into fundamentalist factions. Find out more at http://aust.deuscustoms.com/site/homeAbout.cfm
image taken from Deus ex Machina website

Benetton Kisses Ad Goodbye

http://www.thesun.co.uk/sol/homepage/news/3941461/Benetton-kisses-ad-goodbye.html


Can Google Music unseat Apple's itunes, Spotify?
This one's for Scott, This article explores the new phenomena that is Google Music and how it stacks up to other similar applications on the Market.

http://www.washingtonpost.com/business/can-google-music-unseat-apples-itunes-spotify/2011/11/17/gIQAldXEVN_story.html

A little too close to home!!

http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/

What A Busy Bunch we've been!

Oh boy we've been a busy bunch! The folk here at M&a have been executing a variety of campaigns across an assortment of mediums over the past month check out what we've been up to:

TetraPak- Carton Cool Campaign, Vietnam
M&a were invited to participate in an exciting competitive pitch for this global packing brand for a brand building campaign in Vietnam. We can't reveal too much right now, as the process continues, but it's enough to say it's a very "cool" and "trendy" opportunity to expand into this rapidly developing powerhouse of South East Asia.

PAFtec
your ears may be filled with water but breathe easy old mates, M&a has just taken the lead on the new power respirator, that's going to fill your lungs with the "Evian" of filtered air! What's that you say? You're still breathing regular, every-day air? How embarrassing, that was so last week...

Motorola
M&a have launched a lead generation campaign in conjunction with Motorola and Docomo based around a national travelling Roadshow. In addition to the Lead Generation Campaign we have been engaged to create a post event sales kit to coincide with the campaign.

Lexus
We have completed our below the Line Campaign utilising marketing automation software resulting in over 7000 new leads!!

Frost & Sullivan Excellent Awards 2011
The frost and Sullivan Excellent Awards 2011 were held at the Sheraton on the Park on the 27th October . It was attended by over 90 individuals and was the fifth time M&a has collaborated with Frost and Sullivan to produce a night worth remembering! The Event saw the return of Andrew Everingham as MC and saw the presentation of 18 awards on the night. Some of the award winners included Telstra, Cisco Systems and Salesforce , to name a few! Overall it was a great night, with a happy audience who really enjoyed themselves. Another satisfied client!

HAPPY BIRTHDAY BOSS!

Happy Birthday Scott!

We love ya!

Which Bank?

Stunning. Stunning. Stunning.

Another fabulous event from the M&a team. Here is some feedback from our happy client. (Executive Manger of CBA)

GO TEAM SINGAPORE!

"Just a brief note to say thanks for the your support to deliver a quality event last night.

Response so far (internally & externally) has been (and I expect it to be so) very positive and the challenge will now be to figure out an even better event next time round…

Again appreciate you and Aaron’s insights and final touches that went a long way to staging a very good client event. Also please pass on my best to Celeste for excelling in her as Director of First Impressions."

Two Client's Feedback On Standard M&a Standards:

M&a Team

As you know, I’m not usually one for handing out gushing praise and my standards are very high, but as I reflect on EMC’s participation at vForum 2011, over the last couple of days, it fills me with immense pride to be part of this team.

The execution was calm, organised, incredibly well planned and nearly flawless with incredibly tightly integrated messaging. If that was the competition then we are definitely winning the marketing battle as we out thought the competition….so much so that we had several other sponsors coming over to our stand commenting on our presence (Presentation by Scott Drummonds, Stand Presence, Demo’s, Boat on Darling Harbour, Social Media, PR etc….) and the buzz that we have created at the event! Our stand was packed for 2 days and we created a real atmosphere.

An huge amount of Marketing Leads were completed which are now being qualified by the LDR team.

Congratulations team – reflect on a really great job. Please pass this onto anyone I might have missed in the M&a team.

Hi Nicole, Pat

I want to thank you for all your hard work and project management of our vForum event, it was a great event and we had a lot of impact at the show, we collected over 500 leads and over 1000 entry forms. The Promotional staff were fantastic and all the booth elements came together very well.

I would also like to make a special mention to Nicole, Pat I know you are away in Singapore and are across all the elements involved, however we were left in great hands I really feel that Nicole has done such a fantastic job to make sure that everything was delivered on time and to brief and deserves a special mention, I was really impressed with how Nicole has stepped up in her role, well done.

Once again thank you team.

YES.

CloudSec 2011 for Trend Micro in Singapore.

Check out this link to a radio ad and video trailer for the CloudSec 2011 Event M&a hosted for Trend Micro in Singapore. More to come!...

http://cloudsec.sg/audio_video.html

Event highlights include:

• Thought leadership and predictions on cloud security
• VIP summit programme and networking lunch
• Keynotes and panel discussion by global and regional security experts
• Top threats to cloud computing today
• Cloud Hacking Live! and multimedia presentations
• Best practices and guidelines for cloud security
• Cloud security education and certification
• Special tracks for customers, partners and technical professionals
• CloudSec Challenge to put your cloud to the test
• Lots of free gifts and prizes to be won