Steven Bradbury features in a promotional campaign that launched BenQ's entry into the Australian market. The campaign was devised by, none other than M&a. Here is a very interesting article that explore's the creation of the campaign and how M&a tackled a brand problem in the form of name pronunciation.
Read the whole article, that featured in ARN on the 5th March http://www.arnnet.com.au/article/417418/marketing_skating_thin_ice/
