This opinion piece explores advertisers mobile strategy, where our client Google uses Lexus (another one of M&a's long standing clients) as an example of moving beyond traditional advertising into the realm of the ever growing mobile market.
The piece by Nick Leeder, The Managing Director of Google Australia and New Zealand explores the mobile strategy of advertisers and the exponential growth of the mobile market. Leeder discusses the importance of advertisers evolving and catering for the growth of the mobile market and realising the potential of the market. Google's Leeder, uses Lexus as an example of innovative advertising and marketing within this sphere.
You can read the full article here: http://www.bandt.com.au/news/challenges-in-2012--nick-leeder-md-google-austra
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