This opinion piece explores advertisers mobile strategy, where our client Google uses Lexus (another one of M&a's long standing clients) as an example of moving beyond traditional advertising into the realm of the ever growing mobile market.
The piece by Nick Leeder, The Managing Director of Google Australia and New Zealand explores the mobile strategy of advertisers and the exponential growth of the mobile market. Leeder discusses the importance of advertisers evolving and catering for the growth of the mobile market and realising the potential of the market. Google's Leeder, uses Lexus as an example of innovative advertising and marketing within this sphere.
You can read the full article here: http://www.bandt.com.au/news/challenges-in-2012--nick-leeder-md-google-austra
Thursday, February 9, 2012
Wednesday, February 1, 2012
McCorkell & Associates Naughty little Numbers
I've dug up some naughty little numbers that are sure to give you a giggle in your gut!
Dinged By the Artifical Dong
Now some of you may not believe this is a legitimate article.. but i can assure you it is.. so let this be a lesson to all you engaged individuals no one wants to get "dinged by the artificial dong!"http://www.ntnews.com.au/article/2011/02/12/212161_ntnews.html
Strike a pose
This is just such a crack up! It's an Artist who mocks the poses that are depicted in fashion photos and re-inacts them in real life sceniros. I'm definatly going to try this next time i'm in Clarence Street!http://www.petapixel.com/2011/08/24/artist-mocks-the-absurd-poses-in-fashion-photos-by-doing-them-in-real-life/
Meeting Mash-up
Ever sat through a metting that just dragged on.. next time why don't you try out one of these little beauties! http://www.guardian.co.uk/money/1999/aug/26/workandcareers1?fb_action_ids=10150565765252232%2C10150577660777855&fb_action_types=news.reads&fb_source=other_multiline
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