From Insight to Performance

On Thursday 14th August, M&a organised what is being called the IT&T event of the year, the SAS Forum Australia and New Zealand 2008. This all day event held at the Hilton Hotel in Sydney combined the full range of in-house capabilities of our agency, and drew crowds well in excess of the client’s expectations.

Involving months of strategic communication planning and preparation, M&a crafted a range of targeted Direct Mail and Advertising pieces, integrated with our Contact Centre and Event Management capabilities to drive registration. From there we provided a range of services on the day itself, from onsite event management, to the design and production of all signage, collateral, and stage & booth designs.

The day was deemed a huge success, with the M&a staff handling the unexpected influx of early delegates and the co-ordination of all breakout sessions and presentations over four levels of the hotel.

Congratulations to everyone from M&a involved in this campaign! By the smiles on the faces of delegates at the cocktail party at the end of the day, this will be an event to remember.

The Month That Was

August went past in a blur. It was a huge month for all here at M&a. We put on one of our biggest events of the year, completed a re-branding project, delivered a stack of Direct Mail campaigns and did some great Lead generation work. Well done to the whole M&a crew for seamlessly delivering across all these projects. We will post details of all these campaigns in the next few days.

Out with the old and in with the new.

M&a Singapore recently helped Akamia Financial Markets (AFM) with a comprehensive re-branding campaign. Due to a management buyout AFM wanted to move away from their old brand completely, and they wanted to do it quickly ... very quickly. Within 2 weeks the team up in Singapore had completed the re-branding (from naming to brand design to an an official launch party) and Sumeria Search was launched. Congratulations to Toby and the whole Singapore office for this amazing effort.

AHG Wins Big at Rosehill - Pics

A couple snaps from the recent AHG event - another great event, well done to all the crew.

Yodeling with Yahoo!

Yahoo! Search Marketing and M&a demonstrated the power of a great stand at Cebit this year. Through some very unique and original ideas both the stand and marketing strategy worked together to deliver exceptional results. Well done to the whole crew - everyone is still singing your praises.

AHG Wins Big at Rosehill

Friday nights event for AHG (McGrath Lander) at Rosehill Racecourse was a massive success. Well done to the team for all the hard work and in particular Alex, Maz, Sarah and Jacquie for all the long hours. The client loved it, the attendees loved it and most importantly the results we fantastic. Stay tuned for pics over the next few days.