Friday, September 30, 2011

EMC microsite launch

A new month, a new microsite for EMC!

This co-branded page for EMC's BRS division is housed on ComputerWorld and holds a combination of content and editorial.

Features cool 'matrix'-style creative that we're sure will make an impact!


Wednesday, September 28, 2011

Welcome to M&a......

Welcome to M&a.....

SALLY......

The director of first impressions, Pru, gives Sally a standard M&a welcome. As M&a's newest member, Sally is the latest edition to the club that are; The Account Co-ordinators. Welcome to the team kid.







Thursday, September 22, 2011

20 Years!

Great to celebrate with all my staff past and present! Great Night! Thank you Karen and all the M&a team! So here is to another great 20 years!










Monday, September 19, 2011

Come Fly with us, Let's Fly, Let's Fly Away.






Just a few weeks ago M&a were given the opportunity to re-fresh Trend Micro's visual identity across APAC. A challenging brief, with a tight deadline (when are they not!), we were asked to develop a suite of templates which would be sleek, have cross-cultural relevance, resonate with multiple audiences and reiterate Trend Micro's position as market leaders.

And, fresh off the press, here is the first example of how Singapore has taken our templates and tailored them to their needs.

A great example of M&a's ability roll out work across the region which works for our clients' needs, whether it's in Singapore, Sydney or Sapporo. Look out for more examples, as our guidelines filter out to every corner of the region!

The Boss wins the Concours d'Elegance

2011 848/1098/1198 Ducati Owners Club of NSW Concours d'Elegance winner is.......









Tuesday, September 6, 2011

Shine A Light.












































M&a was the helmet-headlight for Mine Site Technologies involvement in AIMEX.

M&a dug right into their first exercise with their brand new (and happy) client, MINE SITE TECHNOLOGIES, at Mine Site's launch in the c Show at Sydney Showground Olympic Park this morning.


Held only once every four years, AIMEX is the event for mining industry buyers and specifiers from throughout the Asia-Pacific region to source new products, technologies and services from new and existing Australian and international suppliers. AIMEX also provides trade visitors with a valuable opportunity to obtain vital technical information and network with industry colleagues in an interactive business environment.


This event runs until this Friday 9th September. Check out some pictures of the stand during the bump-in and opening of the show here:


M&a struck gold again! Well done to creative team and everyone involved in the project that led to a stunning stand!

This Thursday 8th, we will be running the VIP session with premium selection of wines and cheeses on the stand. We will bring you more photos!

Friday, September 2, 2011

Aloha.

Those trying to keep up with M&a’s recent projects could be excused for having water in their ears as we are riding the waves harder than Taj Burrows these days. So; here is an update just for you:

Coca Cola (Glaceau Vitamin Water)

M&a Launched a new sub brand for the world’s largest soft drink manufacturer, with ‘through the line’ creative executions and activations to some two million people; island wide.

Google Enterprise

M&a also rolled out the first ever road show for Google. The Google road show toured across six cities and four countries; Australia, Singapore, Hong Kong and India, in APAC with over 2000 attendees. The road show exceeded expectations by some 137%.

Lexus

M&a have been operating as the Lexus customer call centre and fulfilment house: providing a superior level of customer service to their owners for over a year now. Lexus have been so impressed by M&a’s delivery that they have recently engaged M&a to deliver their below the line marketing. M&a are utilising a sophisticated marketing automation tool which allows for personalised engagement of prospects to nurture them through the sales cycle.

Experian

M&a were engaged to deliver the inaugural Australasian Retail Credit Risk Conference in Australia. M&a were chartered with delivering an event that paid for itself by securing 150 paid delegates. M&a exceeded expectations with 192 registered delegates which allowed the profits to be donated to charity.

Mac Bank

One of Australia’s largest banks got a national through the line campaign treatment for its annual online trading competition. Attracting over 4500 competitors, and new business leads.

Sophos

M&a were engaged to roll out a series of lead generation campaigns for Sophos Endpoint Security & Data Protection Solution. M&a covered the entire campaign from; conceptualization to; creative implementation including; database acquisition and leads prospecting. The campaign spanned across alaysia, Indonesia and India, achieving successfully response.

Telstra International Group

M&a produced a one minute TVC, for a Global telecommunications provider. The commercial was viewed by an audience of over 120,000 captive members.

UPS

M&a were engaged in UPS Intra Asia campaign. The objective of this campaign was to increase the number of package deliveries from their existing SME customer base. A postcard DM with scenic locations of key target countries was developed. The DM was mailed out to 6000 recipients across Asia and UPS received 12.4% increase in sales volume from this campaign.