Winning the Game in Wine Country

Facilitated by M&a, the highly successful Autodesk summit, themed ‘Winning The Game’, was recently held at Cypress Lakes Resort in Hunter Valley wine country. Opening night began with a bang: a fantastic fireworks display over the lake.

The rest of the night was all about V8 Racing, with M&a sourcing V8 pod cars for delegates to race before dinner. At mealtime, we’d arranged for the legendary Craig Lowndes to share some fantastic stories about his time on the track.

In the morning, the summit got into full swing, with the delegates sharing plenty of valuable insights, knowledge and advice. That night, ‘Winning The Game’ theme continued with a wine tasting tour of the multi-awarded Hope Estate Winery, after which the delegates were led to the Great Hall. Upon entering the Hall, they were stunned by the spectacular decor designed by M&a, who put on a decadent Awards Dinner for delegates to relax and unwind –capped off with a lively band and dancing. The dinner was attended by the Global Chairman, with the Guest of Honour enjoying herself thoroughly.

The final day of the summit provided a host of technical and business breakout sessions. Halfway, delegates were treated to a rugby-themed lunch, complete with a humorous speech by Wallabies great Peter FitzSimons. The room was themed Green & Gold, with one lucky delegate winning a framed Wallabies jersey signed by Stirling Mortlock.

The day drew to a close with the final Plenary Session, where the Managing Director of AutoDesk expressed his special thanks to M&a for a brilliantly run and utterly memorable summit.

Surviving the Races

After the last great campaign we created together, Sumeria asked M&a to help them create an exclusive event for 30 VIP’s during the Grand Prix in Singapore.

To get the attendee’s excited M&a designed a punchy email invitation that informed the VIP’s of the plans for the day. Following this up, M&a designed a DM piece dubbed the ‘Survival Pack’. This custom box featured everything you would need to survive a day at the races, including Red Bull, Panadol, Ear Plugs and Sunscreen, as well as their ticket and a map of the track.

The results were fantastic and the day was a great success. Well done to the Singapore team for getting this one over the finish line!

Guess Who’s Back?

Looking tanned and well rested, Scott has got his feet back under the desk in the Sydney office. By all accounts (and a few tall stories about winning a longest drive competition) the whole family had a great trip in the land over the sea. From all the crew at M&a, welcome back!

Up In The Clouds

M&a and salesforce.com recently held two very successful City Tour events in both Sydney (Hilton Hotel) and Melbourne (Langham Hotel).

Focused on the concept of “Cloud Computing” both events utilised a similar format, which consisted of a plenary session followed by breakouts appropriate for customers, prospects or technical users and concluded with networking and cocktails.

M&a cranked the creative engine and delivered innovative ideas like the use of a fairy floss machine, an interactive foyer space, a VIP area and an impressive stage backdrop (featuring moving clouds). This helped M&a create one of the highest rating salesforce.com events yet!

Well done to the whole team – everyone worked together to take the event to a whole new level.

M&a Love the Audit Bureaux of Australia

M&a are proud to announce their latest client - the Audit Bureau of Circulations (ABC) and the Circulation Audit Board (CAB).

Representing over 75 years of media auditing history, these organisations provide credible and unbiased data for the leading publishers, publications, media buyers and advertisers of Australia and New Zealand.

From an initial consolidation of the brand, including new logos, company identity and positioning, M&a have begun work on a new website with comprehensive online functionality. Keep an eye on this space for new work as it happens.