From Insight to Performance

On Thursday 14th August, M&a organised what is being called the IT&T event of the year, the SAS Forum Australia and New Zealand 2008. This all day event held at the Hilton Hotel in Sydney combined the full range of in-house capabilities of our agency, and drew crowds well in excess of the client’s expectations.

Involving months of strategic communication planning and preparation, M&a crafted a range of targeted Direct Mail and Advertising pieces, integrated with our Contact Centre and Event Management capabilities to drive registration. From there we provided a range of services on the day itself, from onsite event management, to the design and production of all signage, collateral, and stage & booth designs.

The day was deemed a huge success, with the M&a staff handling the unexpected influx of early delegates and the co-ordination of all breakout sessions and presentations over four levels of the hotel.

Congratulations to everyone from M&a involved in this campaign! By the smiles on the faces of delegates at the cocktail party at the end of the day, this will be an event to remember.

The Month That Was

August went past in a blur. It was a huge month for all here at M&a. We put on one of our biggest events of the year, completed a re-branding project, delivered a stack of Direct Mail campaigns and did some great Lead generation work. Well done to the whole M&a crew for seamlessly delivering across all these projects. We will post details of all these campaigns in the next few days.