After a very long and tumultuous year, it appears that Santa has resorted to slightly unusual tactics this festive season. Whilst it
was common knowledge that his business was up for pitch, it seemed rather an odd task for any agency to undertake. Now in a very
unexpected move, he has made his choice of agency very clear by tagging M&a’s website and making a statement for all to see.
Click here to see his handiwork: www.mccorkell.com.au
Due to this new business activity we will only be shut during Santa’s busy period of the 19th December 2008 to the 5th January 2009.
From all the crew at M&a we would like to wish you a very safe festive season and we look forward to working with you next year.
Wednesday, December 10, 2008
Thursday, November 20, 2008
Hit by the Truth.
M&a have launched a new national advertising campaign for the Audit Bureau of Circulations (ABC) and the Circulation Audit Board (CAB), to tie in with the release of their new online data portal - www.auditbureau.org.au
The ABC print and online campaign features the proposition “You never know when the truth will hit you”, with Harold Mitchell, Executive Chairman, Mitchell Communication Group, and Belinda Rowe, Chief Executive, ZenithOptimedia providing their services as talent for the photo shoot. The CAB focuses on the proposition of “Looking for numbers you can trust?” for the ‘Scales’ and ‘Combi’ executions.
Look out for these ads in various National, Metro and Community Newspapers, and other Magazine Publications.
The ABC print and online campaign features the proposition “You never know when the truth will hit you”, with Harold Mitchell, Executive Chairman, Mitchell Communication Group, and Belinda Rowe, Chief Executive, ZenithOptimedia providing their services as talent for the photo shoot. The CAB focuses on the proposition of “Looking for numbers you can trust?” for the ‘Scales’ and ‘Combi’ executions.
Look out for these ads in various National, Metro and Community Newspapers, and other Magazine Publications.
Taking Care of Lorenzo
iSOFT engaged M&a to produce its eagerly anticipated Lorenzo launch – an IT product which seeks to revolutionise the infrastructure of the Healthcare industry globally.
With a goal of attracting 30 key delegates from across the entire healthcare sector, as well as relevant media bodies, M&a implemented an integrated communications strategy. This proved extremely successfully with M&a attracting 120 people – 400 % above their target!
When embarking upon venue selection M&a sort to mirror the client’s current business objectives as iSOFT are currently undergoing a rebranding process. Which this in mind, M&a selected The Sydney Theatre at Walsh Bay. The traditional redbrick façade colliding with an injection of postmodern architecture encapsulated the integration of old and new perfectly. The unique Richard Wherrett Studio on the ground floor was utilised for the official content delivery, complete with a live webcast, an integrated media component and a recording facility. Creative audio visual and lighting was used by M&a to ensure the event differentiated itself from other launches, and remained consistent with the Lorenzo branding. After the briefing session, the upper-deck enabled the buffet luncheon and networking opportunity to unfold in a casual, yet controlled environment. The Ruth Cracknell Room located on the same level enabled delegates to interact with key presenters and iSOFT staff on a one-to-one basis.
Congratulations to the M&a team for yet another memorable event!
With a goal of attracting 30 key delegates from across the entire healthcare sector, as well as relevant media bodies, M&a implemented an integrated communications strategy. This proved extremely successfully with M&a attracting 120 people – 400 % above their target!
When embarking upon venue selection M&a sort to mirror the client’s current business objectives as iSOFT are currently undergoing a rebranding process. Which this in mind, M&a selected The Sydney Theatre at Walsh Bay. The traditional redbrick façade colliding with an injection of postmodern architecture encapsulated the integration of old and new perfectly. The unique Richard Wherrett Studio on the ground floor was utilised for the official content delivery, complete with a live webcast, an integrated media component and a recording facility. Creative audio visual and lighting was used by M&a to ensure the event differentiated itself from other launches, and remained consistent with the Lorenzo branding. After the briefing session, the upper-deck enabled the buffet luncheon and networking opportunity to unfold in a casual, yet controlled environment. The Ruth Cracknell Room located on the same level enabled delegates to interact with key presenters and iSOFT staff on a one-to-one basis.
Congratulations to the M&a team for yet another memorable event!
Wednesday, October 22, 2008
Winning the Game in Wine Country
Facilitated by M&a, the highly successful Autodesk summit, themed ‘Winning The Game’, was recently held at Cypress Lakes Resort in Hunter Valley wine country. Opening night began with a bang: a fantastic fireworks display over the lake.
The rest of the night was all about V8 Racing, with M&a sourcing V8 pod cars for delegates to race before dinner. At mealtime, we’d arranged for the legendary Craig Lowndes to share some fantastic stories about his time on the track.
In the morning, the summit got into full swing, with the delegates sharing plenty of valuable insights, knowledge and advice. That night, ‘Winning The Game’ theme continued with a wine tasting tour of the multi-awarded Hope Estate Winery, after which the delegates were led to the Great Hall. Upon entering the Hall, they were stunned by the spectacular decor designed by M&a, who put on a decadent Awards Dinner for delegates to relax and unwind –capped off with a lively band and dancing. The dinner was attended by the Global Chairman, with the Guest of Honour enjoying herself thoroughly.
The final day of the summit provided a host of technical and business breakout sessions. Halfway, delegates were treated to a rugby-themed lunch, complete with a humorous speech by Wallabies great Peter FitzSimons. The room was themed Green & Gold, with one lucky delegate winning a framed Wallabies jersey signed by Stirling Mortlock.
The day drew to a close with the final Plenary Session, where the Managing Director of AutoDesk expressed his special thanks to M&a for a brilliantly run and utterly memorable summit.
The rest of the night was all about V8 Racing, with M&a sourcing V8 pod cars for delegates to race before dinner. At mealtime, we’d arranged for the legendary Craig Lowndes to share some fantastic stories about his time on the track.
In the morning, the summit got into full swing, with the delegates sharing plenty of valuable insights, knowledge and advice. That night, ‘Winning The Game’ theme continued with a wine tasting tour of the multi-awarded Hope Estate Winery, after which the delegates were led to the Great Hall. Upon entering the Hall, they were stunned by the spectacular decor designed by M&a, who put on a decadent Awards Dinner for delegates to relax and unwind –capped off with a lively band and dancing. The dinner was attended by the Global Chairman, with the Guest of Honour enjoying herself thoroughly.
The final day of the summit provided a host of technical and business breakout sessions. Halfway, delegates were treated to a rugby-themed lunch, complete with a humorous speech by Wallabies great Peter FitzSimons. The room was themed Green & Gold, with one lucky delegate winning a framed Wallabies jersey signed by Stirling Mortlock.
The day drew to a close with the final Plenary Session, where the Managing Director of AutoDesk expressed his special thanks to M&a for a brilliantly run and utterly memorable summit.
Tuesday, October 21, 2008
Surviving the Races
After the last great campaign we created together, Sumeria asked M&a to help them create an exclusive event for 30 VIP’s during the Grand Prix in Singapore.
To get the attendee’s excited M&a designed a punchy email invitation that informed the VIP’s of the plans for the day. Following this up, M&a designed a DM piece dubbed the ‘Survival Pack’. This custom box featured everything you would need to survive a day at the races, including Red Bull, Panadol, Ear Plugs and Sunscreen, as well as their ticket and a map of the track.
The results were fantastic and the day was a great success. Well done to the Singapore team for getting this one over the finish line!
To get the attendee’s excited M&a designed a punchy email invitation that informed the VIP’s of the plans for the day. Following this up, M&a designed a DM piece dubbed the ‘Survival Pack’. This custom box featured everything you would need to survive a day at the races, including Red Bull, Panadol, Ear Plugs and Sunscreen, as well as their ticket and a map of the track.
The results were fantastic and the day was a great success. Well done to the Singapore team for getting this one over the finish line!
Tuesday, October 14, 2008
Guess Who’s Back?
Looking tanned and well rested, Scott has got his feet back under the desk in the Sydney office. By all accounts (and a few tall stories about winning a longest drive competition) the whole family had a great trip in the land over the sea. From all the crew at M&a, welcome back!
Thursday, October 9, 2008
Up In The Clouds
M&a and salesforce.com recently held two very successful City Tour events in both Sydney (Hilton Hotel) and Melbourne (Langham Hotel).
Focused on the concept of “Cloud Computing” both events utilised a similar format, which consisted of a plenary session followed by breakouts appropriate for customers, prospects or technical users and concluded with networking and cocktails.
M&a cranked the creative engine and delivered innovative ideas like the use of a fairy floss machine, an interactive foyer space, a VIP area and an impressive stage backdrop (featuring moving clouds). This helped M&a create one of the highest rating salesforce.com events yet!
Well done to the whole team – everyone worked together to take the event to a whole new level.
Focused on the concept of “Cloud Computing” both events utilised a similar format, which consisted of a plenary session followed by breakouts appropriate for customers, prospects or technical users and concluded with networking and cocktails.
M&a cranked the creative engine and delivered innovative ideas like the use of a fairy floss machine, an interactive foyer space, a VIP area and an impressive stage backdrop (featuring moving clouds). This helped M&a create one of the highest rating salesforce.com events yet!
Well done to the whole team – everyone worked together to take the event to a whole new level.
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