McCorkell & Associates In the Media

Steven Bradbury features in a promotional campaign that launched BenQ's entry into the Australian market. The campaign was devised by, none other than M&a. Here is a very interesting article that explore's the creation of the campaign and how M&a tackled a brand problem in the form of name pronunciation.


Read the whole article, that featured in ARN on the 5th March http://www.arnnet.com.au/article/417418/marketing_skating_thin_ice/

GWS Giants!

M&a Baby Guessing Competition

On Thursday 1st March M&a held a baby guessing competition, where each member of staff brought in a baby photo to share with the office. All the photos were collated on the wall at reception and the guessing began. From the 25 little faces one winner was chosen! The person who guessed correctly, the most number of famous M&a faces won a bottle of Bubbly. The winner was Rimi!!

Client on Client Opinion Piece

This opinion piece explores advertisers mobile strategy, where our client Google uses Lexus (another one of M&a's long standing clients) as an example of moving beyond traditional advertising into the realm of the ever growing mobile market.

The piece by Nick Leeder, The Managing Director of Google Australia and New Zealand explores the mobile strategy of advertisers and the exponential growth of the mobile market. Leeder discusses the importance of advertisers evolving and catering for the growth of the mobile market and realising the potential of the market. Google's Leeder, uses Lexus as an example of innovative advertising and marketing within this sphere.

You can read the full article here: http://www.bandt.com.au/news/challenges-in-2012--nick-leeder-md-google-austra

McCorkell & Associates Naughty little Numbers

I've dug up some naughty little numbers that are sure to give you a giggle in your gut!

Dinged By the Artifical Dong

Now some of you may not believe this is a legitimate article.. but i can assure you it is.. so let this be a lesson to all you engaged individuals no one wants to get "dinged by the artificial dong!"
http://www.ntnews.com.au/article/2011/02/12/212161_ntnews.html

Strike a pose

This is just such a crack up! It's an Artist who mocks the poses that are depicted in fashion photos and re-inacts them in real life sceniros. I'm definatly going to try this next time i'm in Clarence Street!
http://www.petapixel.com/2011/08/24/artist-mocks-the-absurd-poses-in-fashion-photos-by-doing-them-in-real-life/

Meeting Mash-up

Ever sat through a metting that just dragged on.. next time why don't you try out one of these little beauties!
http://www.guardian.co.uk/money/1999/aug/26/workandcareers1?fb_action_ids=10150565765252232%2C10150577660777855&fb_action_types=news.reads&fb_source=other_multiline

McCorkell & Associates Little Picks

I've found a couple of interesting little media gems to share with you all this week, keep your eye's peeled cause there's plenty more to come!

An interesting article from our archives on how to please the boss http://www.imediaconnection.com/content/30497.asp

I found this little Gem on Marketingzen.com.. oh how times have changed!

McCorkell & Associates Weekly M&ail

Happy Chinese New Year

With the impending celebration of Chinese New Year almost upon us we couldn't help but share this delightful little video of one of our own. It's Matt Woo our very own Junior Creative bringing in the new year with some Dragon dancing. Check it out!
http://www.youtube.com/watch?v=DPrUo-tx2Us&feature=context&context=C381b589UDOEgsToPDskLB1HcIHnd-ZHNuggPZ-o0E

A very interesting opinion piece about domain names can be found in B&T what do you think about a brand owning it's domain name? http://www.bandt.com.au/news/opinion--should-your-brand-own-its-own-domain---2

Xobni (yes it spells 'inbox' backwards) for outlook is a software application that allows for fast search and people based navigation in your inbox. The Wall street Journal has reviewed Xobin and you can check out the article here: http://allthingsd.com/20080730/xobni-can-make-good-old-email-even-more-useful/?mod=ATD_search