Tuesday, October 21, 2008

Surviving the Races

After the last great campaign we created together, Sumeria asked M&a to help them create an exclusive event for 30 VIP’s during the Grand Prix in Singapore.

To get the attendee’s excited M&a designed a punchy email invitation that informed the VIP’s of the plans for the day. Following this up, M&a designed a DM piece dubbed the ‘Survival Pack’. This custom box featured everything you would need to survive a day at the races, including Red Bull, Panadol, Ear Plugs and Sunscreen, as well as their ticket and a map of the track.

The results were fantastic and the day was a great success. Well done to the Singapore team for getting this one over the finish line!