In its 9th year running EMC Forum, formally Inform was held
at SCEC in Sydney on the 31st July & Crown Towers in Melbourne
on the 2nd August.
The event gave EMC’s customers and channel partners the chance
to hear from EMC & EMCs vendor partners.
The one day conference showcased the future of IT as
delegates descended on the venue and entered under the archway of an LCD
animated arc, highlighting the theme of transformation.
The theme for the event, Transform IT + Business + Yourself
was carried through to the exhibition area as the three EMC stands towered
above the exhibition area, that was filled with 1278 delegates in Sydney and 850
delegates in Melbourne.
With Guest Speakers including Chuck Hollis EMC global CTO,
Andrew Dutton VMware APJ General Manager & Les Williamson Cisco APAC VP.
With media coverage in ARN, Click here for the full article &
CRN, click here for the full article. The event was flawlessly executed by the
team at M&a whose effort was recognised by EMC’s Senior Marketing Programs
Manager, Australia & New Zealand Tom Humphries when he congratulated the
team at M&a;
“Collectively as a core component of the Forum
program, you all individually stepped up and contributed to the success of
Forum last week…thanks for your razor sharp focus on the communications aspect
of Forum, project management skills and great detail planning and execution. 25
plus sponsors and a 25% uplift on 2011 meant more effort was required to
maintain happy sponsors who are the foundation for our Forum program. I often
think you try and learn from the people you work with and enhance yourself as a
marketer. I certainly feel as though this is the case...Thanks again Team.”
