Monday, September 22, 2008

From Insight to Performance

On Thursday 14th August, M&a organised what is being called the IT&T event of the year, the SAS Forum Australia and New Zealand 2008. This all day event held at the Hilton Hotel in Sydney combined the full range of in-house capabilities of our agency, and drew crowds well in excess of the client’s expectations.

Involving months of strategic communication planning and preparation, M&a crafted a range of targeted Direct Mail and Advertising pieces, integrated with our Contact Centre and Event Management capabilities to drive registration. From there we provided a range of services on the day itself, from onsite event management, to the design and production of all signage, collateral, and stage & booth designs.

The day was deemed a huge success, with the M&a staff handling the unexpected influx of early delegates and the co-ordination of all breakout sessions and presentations over four levels of the hotel.

Congratulations to everyone from M&a involved in this campaign! By the smiles on the faces of delegates at the cocktail party at the end of the day, this will be an event to remember.