Shoe Wars!

With 10 new staff and business booming, the new shoes at M&a are getting bigger/better/brighter and higher! They belong to Campaign Managers, Account Managers, CSR’s & Marketing Assistants, all of whom are quick on their feet. And that is not to mention the amount of clients that are running in everyday to arrange the 30 + campaigns (ranging from events to social media to direct mail) that M&a are currently working on. More about them soon!

And Again - WOW this is really going well!

I LOVE THIS CAMPAIGN... big bold and gorgeous!
Have already told itX how much I like it.
Susan
Susan Searle
President and Publisher
ARN IDG Channel Division

ITX hits the channel with a VMWare view of the future

When a new campaign hits the market and the magazines start thanking you - then it is time to tell everyone about it.

Comment 1)

This campaign has been so well received!

Comment 2)

The Publishing Director of CRN - Andy Jackson said whilst flicking through the mock up “Finally a REAL advert for the channel”

Comment 3)

Group Sales Manager – CRN, Jade Meara said “We’ve received so many positive comments about your advert in the April mag, the creative looks fantastic! Well Done!”

To view more about this campaign please click below

http://www.itx.com.au/updates/index.cfm?KEY=KqZGPfoKmh7/9qT

For more information on this campaign please contact M&a on +612 9957-3666 and we can take a different view of your next campaign.

Gartner Symposium

M&a starting preparing for the Gartner Symposium IT/XPO 2009 in June this year. From creative, email blasts, telemarketing to SoftBook Pro, M&a successfully handled Gartner’s audience acquisition strategy.

For the first stage of the audience acquisition strategy Gatner took advantage of M&a’s newest product offering Softbook Pro. The Gartner SoftBook went live on the 5th of August 2009 with amazing success. The SoftBook had a total of 1,633 visits within a few months, 652 links were clicked, 19.72 out of 20 pages were viewed per visitand the average time on site was 15.34 minutes.

An integral part of the acquisition strategy was a series of 4 eDM blasts. The first was a blast to 61,000 contacts segmented by 2 verticals - 2 different eDM versions we delivered to clients and prospects inboxes. The second blast was segmented by 9 verticals based on the tracks offered at Symposium – in this case 9 different versions of the eDM were sent. The third eDM blast was for the government vertical. The final symposium eDM was similar to the first and segmented by 2 verticals with 2 different eDMs. Additionally the M&a sent daily eDM resends to contacts whose emails have been blocked by spam walls further proving the value of follow up telemarketing.

The final stage of the audience acquisition strategy is customer contact care which has proven to be highly successful. M&a was given a target of prospects to register through our contact care team and has gone above and beyond with 135% of target.

The 3 day Gartner Symposium IT/XPO 2009 took place from the 17th November to 20th November 2009.

Autodesk Solutions Day 2009

M&a has held a long relationship with Autodesk and delivered many campaigns ranging from events to direct mail to lead generation. “Solutions Day 2009” for Autodesk was such a success that Autodesk won an AMI Award for the best B2B Marketing Communications for 2009 Solution Day – “Be Drawn into a new world of Design Innovation”. The event was the first Autodesk launch in 7-8 years and we were seeking to boost their profile with customers and the market in the ANZ region. The goal was to position Autodesk as a thought leader in the design industry and create awareness and a preference for their products. Our objective was to have 350 people at the event. All in all this event was extremely positive. The greatest example of this is the registrations and the attendees. 635 delegates registered for the event and 442 turned up during the day. This is a staggering turn out rate of 70%.

M&a engaged in an extensive venue search to find a venue that was perfect to achieve these goals and objectives. The Powerhouse Museum was chosen due to it’s links with the design world and that it could add a unique aspect to the event. The venue required 6 rooms in total in addition to exhibition space for their partners. This venue was also chosen as they have theatres which were used for the main sessions. This provided a much more comfortable environment for delegates. M&a put together a range of signage for the event which really created brand awareness throughout the day . Also managed by M&a was the audio visual process which involved dealing with high level presenters from overseas bringing their presentation that morning and in strange formats that needed to be converted. This was all managed effortlessly due to the years of experience our events department has in audio visual. Due to the impressive number of delegates in attendance M&a had a contingency plan in place which allowed the main session to be streamed live into another theatre with an accompanying feed of the presentor.
M&a arranged for each session to be filmed which we then edited to use post event in online communications to attendees and non-attendees alike. Overall this event was a complete success.

Jack's School Project

It is that time of year when Year 10 students put in thier end of year work and Jack McCorkell is no different! For his Year 10 film project Jack wrote, presented, filmed, edited, directed and produced (Proud Dad!) with a couple of fellow students an insightful small documentary about the Homeless. So if you have a moment and want to see some really surprising statistics go on "Make a Change"!

M&a Touches Wacom

In May this year Wacom signed the dotted tablet to retain the creative marketing services & expertise of M&a. Seeking accelerated growth, M&a has helped Wacom expand as a consumer brand successfully supporting the launch of 2 new exciting products, Intuos 4 and the 2nd Generation Bamboo.


M&a have just completed the launch of the Wacom Bamboo series of Tablets. The Wacom Bamboo not only has Pen capability but, now it incorporates Touch! Give the user a more direct and intimate experience with there work at hand!


Gadget Guy - Click Here to view the Video Demonstration


For the launch of the 2nd Generation Bamboo M&a aligned Wacom together with the Gadget Guy brand image. This alignment included Peter Blasina Officeworks appearances, Wacom competition and forum, production of 2 videos for sales kiosks and web, online promotions and digital elements.