Wellwoman - The Morning Show Advertorial - AIGDirect.com.au/wellwoman

http://www.youtube.com/watch?v=R2NixIwAZ40

Wellwoman TV Commercial - www.aigdirect.com.au/wellwoman

Our New Campaign for AIG Direct - WellWomen Insurance! See Channel 7 The Morning Show from 10:02 am tomorrow the 27/3/2013.

https://www.youtube.com/watch?v=UrH9pipIi58

B2B MARKETING

The annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites. The report is an analysis from over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

The Results:
• Google is the single most important referring domain to B2B websites, responsible for over 36% of all visits.
• Social Media is still a smalla fraction of traffic and leads to B2B websites, contributing on average less than 5% of all traffic and leads.
• Email shows high engagement rates as well as strong conversion rates with an average 2.9% lead conversion rate.
• Paid search usage showed a constant decline among B2B marketers in 2012. Over 10% of companies in the report discontinued their paid search campaigns during 2012.
• Twitter is the strongest social media channel for generating leads, outperforming Facebook and LinkedIn 9-to-1 with 82% of social media leads coming from Twitter.

Organic Search is the #1driver of traffic to B2B websites, followed by direct traffic (40%) and referrals (11.50%). "Despite the increased adoption of social media by B2B in 2012, it's still only a fraction (1.90%) of total traffic to B2B websites."