We're getting Nostalgic

That's right, we're getting Nostalgic looking at our websites over the last 20 years. Take a look at our past websites and get inspired by the "Refreshing" A day in the life of a water bottle. You just can't help but love it!
http://www.mccorkell.com.au/old/

The Weekly M&ail

Each week our internal newsletter The M&ail Repository circulates through the office sharing innovative marketing news and exciting and inspirational snippets from the Advertising world, Below are a few of last weeks highlights:

Opinion: Social Media- oversold and overratedWe all know about the revolutionary opportunities presented by social media.
Depending on which guru you listen to - investing in Facebook, Twitter and the rest of the Social media suite is a "Game Changer", a "new approach to communication" or quite simply the "next generation" in marketing. Read the full article at http://www.bandt.com.au/news/opinion--social-media---oversold-and-overrated

Image and article taken from the bandt website

Deus - Online Emporium of Goodness Deus ex Machina is a step bigger than a brand; it's a culture. Deus didn't set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun - motorcycling, surfing, skateboarding, whatever - were marketed into fundamentalist factions. Find out more at http://aust.deuscustoms.com/site/homeAbout.cfm
image taken from Deus ex Machina website

Benetton Kisses Ad Goodbye

http://www.thesun.co.uk/sol/homepage/news/3941461/Benetton-kisses-ad-goodbye.html


Can Google Music unseat Apple's itunes, Spotify?
This one's for Scott, This article explores the new phenomena that is Google Music and how it stacks up to other similar applications on the Market.

http://www.washingtonpost.com/business/can-google-music-unseat-apples-itunes-spotify/2011/11/17/gIQAldXEVN_story.html

A little too close to home!!

http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/

What A Busy Bunch we've been!

Oh boy we've been a busy bunch! The folk here at M&a have been executing a variety of campaigns across an assortment of mediums over the past month check out what we've been up to:

TetraPak- Carton Cool Campaign, Vietnam
M&a were invited to participate in an exciting competitive pitch for this global packing brand for a brand building campaign in Vietnam. We can't reveal too much right now, as the process continues, but it's enough to say it's a very "cool" and "trendy" opportunity to expand into this rapidly developing powerhouse of South East Asia.

PAFtec
your ears may be filled with water but breathe easy old mates, M&a has just taken the lead on the new power respirator, that's going to fill your lungs with the "Evian" of filtered air! What's that you say? You're still breathing regular, every-day air? How embarrassing, that was so last week...

Motorola
M&a have launched a lead generation campaign in conjunction with Motorola and Docomo based around a national travelling Roadshow. In addition to the Lead Generation Campaign we have been engaged to create a post event sales kit to coincide with the campaign.

Lexus
We have completed our below the Line Campaign utilising marketing automation software resulting in over 7000 new leads!!

Frost & Sullivan Excellent Awards 2011
The frost and Sullivan Excellent Awards 2011 were held at the Sheraton on the Park on the 27th October . It was attended by over 90 individuals and was the fifth time M&a has collaborated with Frost and Sullivan to produce a night worth remembering! The Event saw the return of Andrew Everingham as MC and saw the presentation of 18 awards on the night. Some of the award winners included Telstra, Cisco Systems and Salesforce , to name a few! Overall it was a great night, with a happy audience who really enjoyed themselves. Another satisfied client!

HAPPY BIRTHDAY BOSS!

Happy Birthday Scott!

We love ya!